Internet superstar PewDiePie is joining hands with D Live, a video streaming service that’s supported by blockchain technology.
A Platform for Support – Not Competition
The vlogger/ comedian is scheduled to present his first-ever live broadcast on the platform this coming Sunday on April 14 at 10 am PST. Viewers interested in seeing the broadcast may do so by visiting dlive.tv/PewDiePie.
I’m excited to start live-streaming again regularly. D Live is great for me because I’m treated like a real partner just like all of the other streamers on their unique platform.
D Live exists aboard the Lino Network blockchain system. It does not take “cuts” from performers’ salaries – a real oddity when one considers the idea that Amazon’s Twitch, a direct competitor, keeps approximately 50 percent of channel subscription revenue. D Live also creates additional credits to reward live-streamers based on the viewership they receive.
PewDiePie has stated that he will donate anywhere between $10,000 and $50,000 in Lino Points – the platform’s currency – to other vloggers and online creators during his first broadcast to build awareness for D Live and potentially encourage others to come onboard.
Wilson Wei – co-founder of the Lino Network – states:
D Live is a place where instead of competing against each other, creators are benefited by supporting one another. PewDiePie has always been a fierce advocate for the value that creators bring with their hard work, time and effort, and he believes in D Live’s vision.
PewDiePie has experienced his fair share of criticism over the past few years. The former YouTube sensation has allegedly made anti-Semitic jokes and used racist language during his previous vlogs, resulting in lost business deals with companies ranging from YouTube itself to Maker Studios.
Last month’s mass shootings in New Zealand also saw the internet star at the center of controversy. The attacker involved in the shootings ultimately encouraged people to “subscribe to PewDiePie.” This led to the YouTuber being blamed for “normalizing white supremacy” and a massive petition that sought to remove PewDiePie from YouTube permanently. At the time of writing, the petition has garnered nearly 80,000 signatures.
Though he has apologized for his rough behavior in the past, PewDiePie suggests that the allegations set forth by the petition are untrue, and paint an inaccurate picture of who he is:
As laughable as some of these points are, a lot of people are obviously taking it seriously. If you don’t know anything about me… then obviously it paints a really bad picture that just isn’t true.
Moving on to Bigger and Better Things
Kat Peterson – co-founder of the influencer-media company re6I – says that the move is going to be “really good” for PewDiePie:
This particular platform was able to support a lot of what he’s going after in terms of innovation and support for other creators.