The continued bear market is taking its toll on cryptocurrency investors, miners, and businesses alike, and has prompted ConsenSys to consider restructuring its business plans so it can adapt to the new market environment and continue to thrive.ConsenSys CEO Joseph Lubin Alerts Staff to Major RestructureIn response to the ongoing “crypto winter” that has seen cryptocurrencies like Bitcoin and Ethereum plummet as much as 90% from their all-time high prices, and in recent weeks nosedive an additional 50% as the market participants capitulate, blockchain technology solutions provider ConsenSys will be altering their business strategy to ensure its long-term survival.In a note to ConsenSys employees from founder Joseph Lubin, who also helped co-found Ethereum alongside Vitalik Buterin and Gavin Wood, told his staff the company will be reorganizing, and entering a new phase of the company’s strategy called ConsenSys 2.0, reports Forbes.Related Reading: Bear Market Strikes Again: Ethereum Classic Dev Shuts DownLubin explained that the company now finds itself “occupying a very competitive universe,” and “must retain, and in some cases regain, the lean and gritty startup mindset that made us who we are.”“We must recognize that what got us here will probably not get us there, wherever ‘there’ is,” Lubin added.ConsenSys 2.0 ExplainedWhile employees first learned of the changes this past Friday in a company-wide letter, the new strategy is already being rolled out.ConsenSys 2.0 will see the company drop underperforming projects and the firm’s investment branch will now function more similarly to a traditional startup accelerator that involves strict deadlines and tougher standards.The ConsenSys CEO told Breaker Mag that the company will become “a lot more rigorous in terms of milestones and timetables,” and will sacrifice projects with less long-term potential “if we’ve come to the conclusion that our earlier assumptions were incorrect.”ConsenSys 2.0 will center around five “pillars,” including further developing the Ethereum ecosystem, funding startups through its venture arm, offering businesses blockchain solutions, providing education about blockchain, and instilling a “culture of excellence and accountability.” The firm will hold itself more accountable in the future to ensure profitability during the difficult market climate.Related Reading: Ethereum Price Analysis: ETH/USD Could Revisit $100Despite the ongoing downtrend, cryptocurrencies like Ethereum have been suffering through for much of 2018, Lubin is undeterred in his beliefs that blockchain and Ethereum will ultimately become a success.“In ConsenSys 1.0, we built a laboratory instrumented to prove the moon existed, using complex engineering and math and creative philosophical arguments,” Lubin elaborated. “Now we need a streamlined rocket ship to get us there, since the actual proof, ultimately, is in the landing,” he said.To put the market troubles into perspective, Ethereum is currently trading at $102 at the time of this writing, down 92% from its all-time high of $1,417.38 back in January of this year. Lubin attributes this to “riskier assets around the world” correcting and Bitcoin’s price “affecting all the different tokens.”Featured image from Shutterstock.

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